Someone once bought me a drinks coaster with the words “Allow me to introduce my selves”. Given my many different professional and personal identities, it seemed appropriate and a good way to welcome you to my website.

By day I work for the University of Chester as a Professor of Behavioural Medicine.  I’m based in the highly-rated School of Psychology where I am Co-Director of the Chester Centre for Contextual Behavoural Science. I teach behavioural and health psychology and supervise an awesome group of early career researchers.

As an academic, I’m probably best described as a Contextual Behavioural Scientist. This specialist field uses theories from the behavioural sciences to alleviate human suffering and advance human wellbeing. You can find out more about my contribution on the research page.

A big part of my job involves writing and communicating about science to the public. You can find out about my research publications and books on this website too. 

I practice as a coaching psychologist through Live Now Ltd., a consultancy company that I run with my partner, Dr Lee Hulbert-Williams. Live Now offers individual one-to-one coaching psychology, training to public and private companies and institutions, and independent psychological consultancy.

Coaching psychology is the application of psychological science to help people get more out of life. We don’t offer therapy for mental health problems, but rather work with individuals or groups who want professional help and support to reach their full potential and lead a more satisfying and meaningful life, to manage life transitions and stresses, or to change problematic habits and behaviours. 

I’m a Chartered Psychologist and Associate Fellow of the British Psychological Society, in addition to being a Fellow of the UK Higher Education Academy.

Outside of work, I play piano, enjoy going to the theatre and regularly work out at the gym. I caught the travel bug many years ago, and I’ve recently taken up photography. Life is all about learning for me: I’m currently trying to learn to speak Spanish.